{"id":439,"date":"2014-11-09T17:27:03","date_gmt":"2014-11-10T01:27:03","guid":{"rendered":"http:\/\/www.60impala.com\/blog\/?p=439"},"modified":"2021-03-05T19:17:48","modified_gmt":"2021-03-06T03:17:48","slug":"cowl-tag-reinstalled","status":"publish","type":"post","link":"https:\/\/www.60impala.com\/blog\/cowl-tag-reinstalled\/","title":{"rendered":"Cowl Tag Reinstalled"},"content":{"rendered":"\n<p>Early on in the restoration process, I removed the delicate aluminum cowl tag. It was, and remains in perfect condition. I wanted to keep it that way, so I drilled out the original factory hollow rivets. These are special rivets used just for the purpose of attaching cowl tags on GM cars. Fortunately you can buy new ones. I found mine on eBay.<\/p>\n\n\n\n<p>I stripped the paint off the tag, applied some <a href=\"http:\/\/www.jbweld.com\/\">JB Weld<\/a> to the back of it for extra secure attachment, then inserted the rivets. Since I didn&#8217;t have the original style tool to press them in, I just made due with a punch, then bent the back side of the rivets over. Turned out nice!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed-1024x683.jpg\" alt=\"Cowl Tag Installed\" class=\"wp-image-440\" srcset=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed-1024x683.jpg 1024w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed-800x533.jpg 800w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed-449x300.jpg 449w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The original paint, being lacquer, it didn&#8217;t come off with paint-stripper like you&#8217;d expect. It just gets wet again, but never curdles or bubbles up. I scrubbed the now-wet paint off and wiped it clean with lacquer thinner. The primer is more durable and resistant than the paint, so it&#8217;s still mostly intact. I figured I&#8217;ll leave it on there&#8230; its stayed on this long, I don&#8217;t think it&#8217;s going to come off without extra effort at this point! &nbsp;The tag and rivets get painted with the car, just like the factory did it. I see restorations where people have the cowl tags polished like a mirror&#8230; that&#8217;s fine if you like it. I prefer to keep it stock and inconspicuous. Why bring attention to it? It&#8217;s not really a showcase piece, is it?<\/p>\n\n\n\n<p>Speaking of cowl tags. There is a film produced by General Motors in 1960 titled <a href=\"https:\/\/www.60impala.com\/blog\/film-up-from-clay-a-car-is-born\/\"><em>Up From Clay &#8211; A Car is Born<\/em><\/a> that shows a worker putting the appropriate trim, paint and accessory codes on a cowl tag, then installing it on a fresh body at the Fisher Body plant. Here are some frame grabs from that film:<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-448 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"359\" src=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-1.jpg\" alt=\"Cowl Tag Mfg 1\" class=\"wp-image-448\" srcset=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-1.jpg 522w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-1-436x300.jpg 436w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><figcaption>Here is the workstation where cowl tags get their information stamped into them.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-449 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"358\" src=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-2.jpg\" alt=\"Cowl Tag Mfg 2\" class=\"wp-image-449\" srcset=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-2.jpg 525w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-2-439x300.jpg 439w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption>Here is a close-up of the machine used to press the letters and numbers into the aluminum tag.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-450 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"353\" src=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-3.jpg\" alt=\"Cowl Tag Mfg 3\" class=\"wp-image-450\" srcset=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-3.jpg 523w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-3-444x300.jpg 444w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><figcaption>The tag is placed onto the cowl and the rivets are pressed in with what looks like an ordinary awl\/punch.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-447 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"314\" src=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-4.jpg\" alt=\"Cowl Tag Mfg 4\" class=\"wp-image-447\" srcset=\"https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-4.jpg 523w, https:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Mfg-4-500x300.jpg 500w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><figcaption>Notice the bare steel body has had some brown primer applied to the area where the tag was to be placed.<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Early on in the restoration process, I removed the delicate aluminum cowl tag. It was, and remains in perfect condition. I wanted to keep it that way, so I drilled out the original factory hollow rivets. These are special rivets used just for the purpose of attaching cowl tags on GM cars. Fortunately you can&hellip; <a class=\"more-link\" href=\"https:\/\/www.60impala.com\/blog\/cowl-tag-reinstalled\/\">Continue reading <span class=\"screen-reader-text\">Cowl Tag Reinstalled<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,19],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","hentry","category-all","category-assembly","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cowl Tag Reinstalled - 60IMPALA.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.60impala.com\/blog\/cowl-tag-reinstalled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cowl Tag Reinstalled - 60IMPALA.COM\" \/>\n<meta property=\"og:description\" content=\"Early on in the restoration process, I removed the delicate aluminum cowl tag. It was, and remains in perfect condition. I wanted to keep it that way, so I drilled out the original factory hollow rivets. These are special rivets used just for the purpose of attaching cowl tags on GM cars. Fortunately you can&hellip; Continue reading Cowl Tag Reinstalled\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.60impala.com\/blog\/cowl-tag-reinstalled\/\" \/>\n<meta property=\"og:site_name\" content=\"60IMPALA.COM\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-10T01:27:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-06T03:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.60impala.com\/blog\/wp-content\/uploads\/2014\/11\/Cowl-Tag-Installed-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Dave Stromberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Stromberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/\"},\"author\":{\"name\":\"Dave Stromberger\",\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/#\\\/schema\\\/person\\\/83b7652b38d5deae43cd6917d60adb81\"},\"headline\":\"Cowl Tag Reinstalled\",\"datePublished\":\"2014-11-10T01:27:03+00:00\",\"dateModified\":\"2021-03-06T03:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/\"},\"wordCount\":396,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.60impala.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Cowl-Tag-Installed-1024x683.jpg\",\"articleSection\":[\"ALL\",\"Assembly\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/\",\"url\":\"https:\\\/\\\/www.60impala.com\\\/blog\\\/cowl-tag-reinstalled\\\/\",\"name\":\"Cowl Tag Reinstalled - 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